Research shows that three fourths of all UK marketers are missing global opportunities, especially when it comes to Singles’ Day. Is yours one of them?
The marketing experts at Rakuten Marketing reached this surprising conclusion using research carried out by Morar Consulting, and it points to a tremendous missed opportunity on the part of many UK businesses. Singles’ Day is just around the corner, and Rakuten reports that 74 per cent of UK marketers are only focused on their local market, even as many acknowledge the potential of Asia Pacific shoppers.