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General SIngles Day

How Singles’ Day Performed in 2016

Singles’ Day gets bigger every year, and 2016’s figures leave no doubt that the event is a huge success. The total sales for the day were a record-setting $17.8 billion in gross merchandise volume (GMV) on Alibaba’s platforms alone, which is a remarkable 32 per cent rise over 2015’s figure of $14.3 billion.

However, this fell short of the forecasted $20 billion that media reports were expecting, and the overall growth didn’t quite hit the levels seen the year before; Singles’ Day GMV rose 60 per cent between 2014 and 2015. Retailers also reported that the cost per order dropped slightly from 2015.

The 2016 sales figure of $17.8 billion is even more staggering when you consider the fact that just three years earlier, Singles’ Day noted $5.14 billion in sales. Now they can hit that amount in just one hour.

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General SIngles Day

Which UK Retailers Take Part in Singles’ Day?

November is a great sales month in the UK thanks to Black Friday and Cyber Monday, but brands that don’t think globally are missing out on an even bigger opportunity in the form of China’s Singles’ Day, a 24-hour shopping event that far exceeds the sales figures notched up by retailers on Black Friday and Cyber Monday combined.

What began as a day to buy yourself a gift to celebrate being single in China has evolved into a day of record-setting sales, and more and more UK retailers are getting in on the act.

PayPal Global Merchant Initiatives Director Melissa O’Malley points out that the UK is the second most popular overseas online destination for Chinese shoppers. She added that they spend nearly three times more per transaction and are twice as likely to make repeat purchases, making this an opportunity that is too good to pass up.

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General SIngles Day

Singles Day’ vs Black Friday

Singles’ Day and Black Friday are often mentioned in the same breath, and the two days of record-breaking sales do indeed have a lot in common. However, it is a mistake to assume that you know everything about Singles’ Day if you’re already familiar with Black Friday. The truth is that these two famous shopping days have some important distinctions.

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General SIngles Day

When is Singles’ Day 2018?

Singles’ Day 2018 will take place on Sunday, November 11, 2018.

This event falls on November 11 of each year as the numbers in the date – 11/11 – signify singlehood.

On November 11, you can expect to find single’s celebrating their status and socialising. However, in recent years the day has become known mostly for its incredible sales, particularly in China. In fact, Singles’ Day is the biggest online shopping day in the world. Sales will open at midnight and will take place all day.

This year, Singles’ Day falls on a Saturday, which means many shoppers will not be at work and will therefore have more time to research deals and make purchases. This could see sales eclipsing those of previous years. 2016 was a record-setting year for Singles’ Day, with the total gross merchandise value of the goods sold on Alibaba reaching $17.8 billion that day. This was $3.5 billion more than 2015’s figure and four times the amount that is expected to be spent on Black Friday sales this year.

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General SIngles Day

What is Singles’ Day?

Black Friday might get a lot of hype, but it’s not the biggest online shopping day of the year.

That honour actually goes to Singles Day, which takes place in China each year on November 11 and is gaining in popularity throughout the world. Single’s Day routinely racks up more sales than Cyber Monday and Black Friday combined. Here is a look at how what started out as a marketing ploy has grown into the biggest online retail event in the world.