Singles’ Day 2018 will take place on Sunday, November 11, 2018.
This event falls on November 11 of each year as the numbers in the date – 11/11 – signify singlehood.
On November 11, you can expect to find single’s celebrating their status and socialising. However, in recent years the day has become known mostly for its incredible sales, particularly in China. In fact, Singles’ Day is the biggest online shopping day in the world. Sales will open at midnight and will take place all day.
This year, Singles’ Day falls on a Saturday, which means many shoppers will not be at work and will therefore have more time to research deals and make purchases. This could see sales eclipsing those of previous years. 2016 was a record-setting year for Singles’ Day, with the total gross merchandise value of the goods sold on Alibaba reaching $17.8 billion that day. This was $3.5 billion more than 2015’s figure and four times the amount that is expected to be spent on Black Friday sales this year.